catch the flash
For the launch of Nike's Vapor Flash Jacket, a fully reflective running jacket, we created a chase game, in which our target group could experience the product advantages under real conditions. On the dark streets of Vienna and at the same time online. Catch the Flash followed the idea of "making the invisible visible": Fifty runners set out on the dark streets of Vienna as "Flash Runners". The chaser who managed to "capture" the most Flash Runners with a flash photo using his or her camera, thereby revealing their jacket numbers, won a 10,000 euro platinum bar.
My role: Graphic Design.