I'm a freelance Creative Director based in Germany with a focus on conceptual work and film.
I spent most of my career at the independent agency Jung von Matt, where I most recently held the position of Executive Creative Director. I built the international business and was responsible for clients like Hyundai, Genesis and Mercedes-Benz.

With a passion for craft and remarkable visuals, my work has developed and shaped major brands. Whether B2B or B2C, I'm looking for human insight and the world it opens up for a brand. 

I support with brand strategy, creative concept, film and content scripts and craft - alone, with my freelance partners or with Bonaparte.

Feel free to get in touch via ︎ or ︎


UN DPI Award (United Nations Department of Public Information)
ADC Germany
1x Gold, 4x Silver, 7x Bronze, 12x Merit
ADC Global 6x Shortlist
D&AD 1x Graphite, 2x Wood Pencil, 3x Shortlist
London International Advertising Awards 1x Gold, 2x Silver, 2x Bronze
SXSW Innovation Award Finalist
Cannes Lions 2x Silver, 16x Shortlist
ONESHOW 1x Silver, 7x Merit
New York Festivals 10x Merit
Clio Awards 1x Silver, 1x Bronze, 1x Finalist
Clio Sports 1x Gold, 2x Silver, 2x Bronze
Webby Award Best Social Campaign 2022
Lovie Awards 1x Gold, 2x Silver, 1x Shortlist
MAD STARS Korea 3x Gold, 3x Silver, 1x Bronze, 1x Crystal
Red Dot Award 3x Winner
Aurea Award for Impact (Excellence in VR&AR)
Deutscher Preis für Onlinekommunikation
Epica Awards 1x Silver, 1x Bronze
Creativ Club Austria 1x Gold, 2x Silver, 1x Bronze
Adam&Eva Award 1x Gold
Eurobest 1x Silver
The Caples 1x Silver, 1x Bronze
ADC Europe 1x Finalist
DMMA Onlinestar 1x Bronze
Max Award 1x Bronze
Deutscher Digital Award 3x Bronze
German Design Award Special Nominee

 Ranked among the top 100 Executive Creative Directors Wordwide 
(The Drum Creative Rankings 2023)

Member of ADC Germany and New York Festivals Advertisign Jury

Award-Winning projects:

Arthelps “Rebuilt from memories”, Social-Bee “Refugee Resume”, Social-Bee “Soft-Skills”, Hyundai “The bigger crash”, Hyundai “I’m in charge”, Genesis “Designed for your mind” eyd “Make the invisible visible”, DKB “We have a stream”, Nike “Catch the Flash”.


Jung von Matt/NECKAR (Stuttgart), DDB (Berlin), POSSIBLE / Wundermann Thomson (Buenos Aires), bplusd (Cologne)


Nike, Mercedes-Benz, Hyundai, Genesis, Defender, Audi, Volkswagen, DKB, LeaseTeq, Wella, Hugo Boss, Siemens, Swiss Steel Group, Schott.


Bonaparte.tv, Thjnk, FRST, M&C Saatchi, Salzandwater Zürich, Liganova, STAN Studios, Scholz & Friends Berlin 

Impressum / Disclaimer  /   Copyright Rico Noël 2022