Mercedes-Benz

The Extra Mile




Our task: Creating excitement globally about the launch of a historic car – The EQXX.
An ultra-efficient electric record vehicle, aiming to master 1000km on one charge.

The idea: A content series of three episodes that give us an insight into the challenge, the struggle and the ideas behind.
At an unprecedented turnaround, not only are all departments grow together to one agile unit, but they are also expanding their team to include a player with even more than 100 years of experience - Nature.


Production: Bonapart Films
Director: Humbi Entress 

 

Episode 2





Episode 3






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