because of you

Hyundai made a big step into future powertrain solutions when their fuel-cell vehicle NEXO hit the market.
Our task: A film that not only shows the product but delivers the mindset of a whole brand.

The idea: A car that isn’t made for drivers in the first place but for the people around it. We introduced the line: “Because of you”, which quickly became an iconic line, standing for a whole brand attitude.
Film Production: Sterntag
Director: Daniel Börjesson

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