The task: A global launch campaign igniting the new brand vision.

The concept: With today’s world being so busy and full of loud noises stressful traffic and pollution, old values have given way to new ones in which mindful rest, contemplation and creativity are considered the truly luxurious values.
A luxury designed with the power of serenity. With autonomous driving technology turning the act of driving into being driven, driver-oriented interiors offering connectivity and comfort, and serene electric mobility, Genesis thus offers time, space and calmness – designed for your mind.

Production: bwgtbld
Director: Anton Tammi

Postproduction: THE MILL

Besides the main film, further episodes fully shot in vertical format and additional footage make up an array of social media assets for Facebook, Instagram, LinkedIn and YouTube. These assets allow for highly individualized targeting based on the target groups’ live situation and the different market needs wherein a variety of themes and thoughts can be explored.
We face the fight for seconds of attention within fast paced feed posts and stories with assets offering serenity and rest and eventually showcasing how Genesis is truly designed for your mind.
Further ASMR videos even extend the idea to hour long content.