DKB
we have a stream
2017.we have a stream
After all negotiations of the braodcasting right for the German Handball World-Championship failed, a nation was facing a blackout of one of their most popular team-sports.
The DKB jumped in and saved the Handball Word-Championship braodcasting rights. A main sposnor that became an exclusive broadcaster itself. With Youtube as a partner we solved the geoblocking problem and launched a platform streaming all games. Our message that made it as a headline in Germanys biggest newspapers:
We have a stream.
With over a million live viewers in average and over 19m viewers being reached in total, we broke the german live streaming record.
Credits.
Idea: Jung von matt/sports
My role: Setup the platform, run the campaign