The task: A global film for the sportive mid-size sedan G70 based on the existing line:
Born to rise.
The solution: An insight based on a famous Korean book, well-known among a young target group: “That if our whole life would be 24h, then in your end-twenties you are at 6am.”
A feeling that most of your life is yet to come. The dawn of your life.

Production: Anorak
Director: Adam Berg
Postproduction: THE MILL